landing page psychology

Ultimate Landing Page Psychology: How to Design High-Converting Pages.

Duration: Self paced – 2-4 Hours

Perfect for anyone looking to boost sign-ups, sales and conversions by learning how to design and improve landing pages that align with real user behaviour.

Most landing pages fail, not because they look bad, but because they ignore how people think and decide. This course shows you how to design landing pages that don’t just look good, but convert.

In Landing Page Psychology: How to Design High-Converting Pages, you’ll learn the science and strategy behind persuasive design. Combining UX/UI principles with behavioural psychology, this course teaches you how to:

  • Grab attention in the first 3 seconds

  • Reduce cognitive load so users don’t bounce

  • Build trust with proof, authority and reassurance

  • Structure your page using proven frameworks (AIDA, flow mapping)

  • Optimise for mobile, speed and traffic source intent

  • Test and improve your pages with real-world tools

Who is this Course for?

Backed by research insights, practical examples and actionable templates, this course is designed for designers, marketers and founders who want to boost conversions without guesswork.

Outcome: Ny the end of this course you’ll be able to confidently improve and design landing pages that persuade, build trust and convert, turning traffic into leads, sign-ups and sales.

What Will You Learn?

  • How to design landing pages that convert using UX + psychology
  • Frameworks like AIDA, cognitive load reduction and persuasive design
  • How to write headlines, CTAs and trust signals that drive action
  • Testing, optimisation and audit methods for continuous improvement

What’s included with this Course

Short, focused text-based lessons designed for fast, practical learning

Design tips, real examples & research-driven insights woven throughout each module

Quizzes to reinforce key concepts and support long-term retention

Certificate of completion you can share to showcase your learning

Exclusive downloadable resources and built-in notes to apply directly to real design work

Learn with confidence - 14-day money-back assurance.

We think you’ll love learning with UX Brain, but if not, you’re covered by our 14-day refund policy as outlined in our terms.

Course Content

What Makes a Landing Page Convert?

  • What’s a Landing Page?
  • Goal First – Lead vs Sale
  • Landing Page ≠ Homepage
  • Design for Psychology, Not Just Beauty
  • 3 Things to Design For
  • Traffic Source Shapes the Page
  • Quick Win – Tailor by Traffic
  • Use the AIDA Framework
  • Test with the 5-Second Rule
  • Actionable Summary

The Psychology Principles Behind Conversion

The High-Converting Landing Page Formula

Quick Testing & Real-World Examples

Your Launch & Optimisation Checklist

Landing Page Psychology: Resources

Earn Certification

On completion you receive a verified UX design certificate you can add to your resume, portfolio or LinkedIn.

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Student Ratings & Reviews

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FG
1 week ago
Great course, highly recommend!
A
1 week ago
Brilliant course