Users are more likely to remember an option that stands out from the rest. The Von Restorff Effect, also known…
Objects moving in the same direction are perceived as a unified group The Law of Common Fate is one of…
People can hold approximately seven items in their working memory. Miller’s Law is a psychological principle suggesting that the average…
User interactions are influenced by their previous experiences. The Law of Past Experience (also know as the Law of Familiarity)…
The time it takes to make a decision increases with the number and complexity of choices. Hick’s Law describes the…
Users distinguish between a main element (figure) and its surrounding backdrop (ground). The Figure-Ground Principle is a fundamental visual perception…
Users perceive objects in the simplest form possible. The Law of Pragnanz, also known as the Law of Simplicity or…