Get to know the Law of Common Fate
Objects moving in the same direction are perceived as a unified group The Law of Common Fate is one of the…
Browsing Tag
Gestalt Psychology
3 posts
At the the beginning of the 19th Century, Austrian and German psychologists started researching how our mind makes sense of the world around us via grouping and association. Gestalt Principles aim to explain how we perceive elements as a whole. Understanding how our mind operates helps design better experiences for users.
Figure-Ground Principle
Users distinguish between a main element (figure) and its surrounding backdrop (ground). The Figure-Ground…
What is the Law of Pragnanz?
Users perceive objects in the simplest form possible. The Law of Pragnanz, also known as the Law of Simplicity…