What is the Von Restorff Effect aka Isolation Effect
Users are more likely to remember an option that stands out from the rest. The Von Restorff Effect, also known…
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Get to know the Law of Common Fate
Objects moving in the same direction are perceived as a unified group The Law of Common Fate is one of the…
Miller’s Law explained
People can hold approximately seven items in their working memory. Miller’s Law is a psychological…
What is the Law of Past Experience (aka Familiarity)
User interactions are influenced by their previous experiences. The Law of Past Experience (also know as the Law…
Design better with Hick’s Law
The time it takes to make a decision increases with the number and complexity of choices. Hick’s Law…
Figure-Ground Principle
Users distinguish between a main element (figure) and its surrounding backdrop (ground). The Figure-Ground…
What is the Law of Pragnanz?
Users perceive objects in the simplest form possible. The Law of Pragnanz, also known as the Law of Simplicity…